Tips to Creating Winning Coaching and Training

Creating wining coaching and training products is not difficult if you understand the basic steps needed to create high ticket products and programs that are effective and do what you say they will do. What would be professional suicide would be to offer a coaching program and then provide a hastily rigged up series of presentations or eBooks with little substance that failed to help your customers achieve what they set out to learn.

You must plan ahead, and here are some tips to help you succeed, whether you are involved in life coaching, reiki, spiritual counseling or any other healing field.

  1. Honesty and Integrity

Be honest: never lie to your customers and never say ‘this worked for me’ when it didn’t. Integrity is of extreme importance in the training business, and once people see through you then you are finished. You may also have their future in your hands, so respect that and give them what they deserve for trusting you.

  1. Determine the Objectives

You must determine your objectives: what is your coaching intended to achieve, or who are you training to do what? You should determine your overall objective, of course, but also the objective of each part of the course as explained below. Have a clear realistic goal that your customers understand and can work to attain with milestones along the way so that both you and your customers can judge their performance to date. Set one single objective for each lesson or each part because multiple objectives can confuse people and mislead them into a false sense of achievement if they attain only one.

  1. Break it Down

Break down the ultimate objective into a number of steps needed to attain that. All training products consist of a number of parts or steps, and each step will have its own objective. Each part of the winning coaching and training products you are creating can be presented using different training methods and media if relevant.

  1. Concept Analysis

Some concepts are easier to understand than others, and you should analyze the concepts you are trying to present. Video or audio might be more appropriate for one part than written instructions, while for others written explanations are often easier to follow. More difficult concepts are often presented in the written form so your students or customers can read your explanations several times in order to understand them.

Concepts that involve physical steps, such as how to create a squeeze page, can be shown on video with an audio overlay. Perhaps live teleseminars might be included, or even one-on-one telecons with yourself for those that need extra help.

  1. Plan Ahead

Draw up lesson plans for each coaching session or training lesson. Decide what the content will be for each part/week/month so that both you and the trainee know what subject matter each lesson will cover. Don’t publish details – just the headings for the topics you will be discussing during each session. This is an important step because it keeps everybody on the same wavelength. To create a coaching program you must plan ahead.

  1. Measure Performance

This is where most online coaching and training products fail. There is no performance measurement, and without that your customers are not being given a fair chance to succeed. An online coaching program involving real-time communication can easily resolve this by providing flag posts along the way, each of which must be reached before the trainee can proceed further and you can identify those that require more intensive training.

However, eBooks and other written forms of training are not so easy, but there are ways to build in performance checks along the way. You can set tests, failure in which will offer them the chance to contact you personally, or simple links within documents to lead the trainee to the correct answers or procedures in the event of failure. It’s up to you how you construct performance measurement, but without it many of your customers will fail – do you want that?

  1. Get it Together

You should now have the overall objective broken down into individual sessions, each with their own content, means of presentation, objectives and performance measurement. You now have to put that all together into one package, and then consider the final element of any winning coaching and training product:

  1. The Content

Only you can provide the content of your coaching or training product. The above advice applies to any type of coaching program or training product, but it is the content that makes it unique to you. Focus on your objective, and target the content towards achieving that. Do not try to train people in all aspects of your healing techniques because it will be too much for them.

Hypnotherapy is easy to break down. The same structure as above can be the template for stopping smoking, fear of spiders, self esteem and so on. You have a massive range of problems that you can use to generate training programs. Life coaching is another: a wide range of coaching products can be devised for that and other professions such as reiki. Reiki masters also have a large number of possibilities open to them, and each can be fitted into the same coaching and training product template.

Creating winning coaching and training products is not easy, but by following the principles above you should be able to create a template that will enable you to generate winning products using the right content. Never forget, though, that your customers are depending upon you, so don’t cut corners for expediency, and get that content right – and test, measure and improve whenever you can.